Privacy Policy
Last Updated: January 2026
Versant Developments Limited ("we," "our," or "us") operates versantdevelopments.co.uk. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and interact with our affiliate content, including links to Ladbrokes and other gambling operators.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or signing up for communications.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, referral sources, links clicked, and interaction patterns.
How We Use Information
We use collected information for:
- Affiliate Tracking: To monitor referrals to Ladbrokes and other affiliate partners and track conversions for commission purposes.
- Analytics: To understand site traffic, user behaviour, and performance using tools such as Google Analytics.
- Site Improvement: To enhance user experience, fix technical issues, and optimise content.
- Communications: To respond to inquiries and send marketing communications (where you have consented).
- Legal Compliance: To meet regulatory and legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our services.
- Affiliate/Tracking Cookies: Enable us to track referrals and commissions from gambling operators.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains affiliate links to Ladbrokes, online casinos, and other gambling operators. We are not responsible for the privacy practices of these third-party websites. When you click on external links, you leave our site and are subject to the privacy policies of the destination website. We recommend reviewing their privacy policies before providing any personal information.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data held by us.
- Request correction of inaccurate data.
- Request deletion of your data (right to be forgotten).
- Restrict or object to processing of your data.
- Request data portability.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration required by our partners and legal obligations.
- Contact information is retained until you request deletion or opt out.
When data is no longer needed, it is securely deleted or anonymised.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@versantdevelopments.co.uk
Website: versantdevelopments.co.uk
We aim to respond to all inquiries within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).